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Fashion Body Cult magazine subscription
Fashion as a game? Bernhard Willhelm has no doubts about that at all. The teeming imagination of this Paris fashion designer with German roots is awash with folkloric elements Pop art and graffiti comics dinosaurs kangaroos Japanese Manga and cook books. Willhelm leaves scratches on the glossy surface of bourgeois society without destroying it loves ambivalence and imperfection. Uncertainty and unease are the foundations of his aesthetic; kitsch and the complacent bourgeois lifestyle a design element from which he derives his distinctive stance. Fashion: space for experimenting a field of discovery for creative potential. Wilhelm joined forces with New Yorker Olaf Breuning to work up the 2004 Wilhelm `Ghosts\' collection in a feature film. In collaboration with photographer Daniel Mayer they produced photo material that breaks with conventional notions of fashion photography. Fashion as experiment that transcends genre boundaries. Multiperspectivity - albeit approached from a different angle is also the point of departure for a new book on fashion from ARNOLDSCHE Art Publishers: taking up cutting-edge positions as well as examples drawn from the 19th and 20th centuries distinguished writers (including Bernhard Willhelm) discuss aspects of fashion: representing and staging it and its representative and performative potential. What is so special about this book: alongside fashion designers and experts artists journalists art and theatre historians as well as communications sociologists all have their say on the subject here. Rarely if ever have fashion art and the arts and humanities met with such broad-ranging treatment. The upshot of this study: fashion appears as a form of communication that is as lively as it is open facilitating understanding through interdisciplinary links. With its sumptuous spread of illustrations including photos by Daniel Mayer and the Dutch photographer team Anuschka Blommers/Niels Schumm this book presents outstanding visual material from the current fashion scene accompanied by top-quality texts. A unique approach to the subject that represents a clean break with the bounds of conventional fashion reporting: an exciting read for fashion aficionados!
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